Technology and SaaS
Go-to-market and demand that fill a qualified pipeline.
Positioning, demand generation and funnel conversion for software companies selling trials, demos and subscriptions.
Focus areas
Where the work concentrates.
- Go-to-market strategy
- Demand generation
- Product positioning
- Trial and demo acquisition
- Funnel conversion
- Sales enablement
How we approach it
Planned around how the buyer decides.
Software growth is a funnel problem before it is a traffic problem. Work usually begins with the path from first visit to activated trial or booked demo.
Positioning is sharpened against the alternatives a buyer is genuinely comparing, including doing nothing.
Capabilities applied
The capabilities most often used in this sector.
01
Growth Strategy and Market Intelligence
Market and competitor analysis, positioning, go-to-market planning and growth audits that establish where the commercial opportunity actually sits.
Read more02
Paid Media and Customer Acquisition
Campaign architecture, budget allocation and continuous optimisation across Google, Meta and — where relevant — LinkedIn and Amazon advertising.
Read more03
Demand Generation and Sales Enablement
Lead-generation and B2B demand strategy, funnel development and the collateral that helps commercial teams convert the pipeline marketing creates.
Read more04
Conversion Strategy and Digital Experience
Funnel audits, landing pages, conversion-rate optimisation and reliable tracking that close the gap between the click and the commitment.
Read more05
Creative and Content Systems
Advertising concepts, campaign messaging, conversion copy and structured creative testing that keep performance stable as angles fatigue.
Read more06
Analytics and Performance Intelligence
Measurement planning, dashboards, attribution analysis and reporting that produce decisions rather than data.
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Next step
Let's discuss what growth requires.
Share where you are and what you are trying to reach. If there is a fit, you will hear back within two business days.
Engagements are scoped according to objectives, complexity and required capabilities. Advertising spend is paid directly to advertising platforms and is separate from Percepta Growth's professional fees.