Capability 02
Acquire customers at a cost your economics can sustain.
Campaign architecture, budget allocation and continuous optimisation across Google, Meta and — where relevant — LinkedIn and Amazon advertising.
Problems this solves
Paid Media and Customer Acquisition
Acquisition that scales in controlled increments, with cost per acquisition and return tracked against commercial targets.
- Acquisition cost has risen beyond what the unit economics support
- Accounts are fragmented, with overlapping campaigns and unclear budget logic
- Performance depends on a small number of ageing creative assets
- Reported platform numbers do not reconcile with commercial results
Deliverables
What the engagement includes.
- Google Ads campaign strategy and management
- Meta Ads campaign strategy and management
- LinkedIn Ads where the buyer profile supports it
- Amazon advertising where the catalogue supports it
- Campaign architecture and account restructuring
- Budget allocation, pacing and bid strategy
- Creative and audience testing programmes
- Ongoing performance optimisation and reporting
How it is delivered
Method, not guesswork.
01
Verify measurement before scaling spend, so decisions rest on numbers that hold up.
02
Build a deliberate account structure with one clear job per campaign.
03
Move budget toward what is working on a fixed cadence, with documented reasoning.
Advertising spend is paid directly to advertising platforms and is separate from Percepta Growth's professional fees.
Next step
Let's discuss what growth requires.
Share where you are and what you are trying to reach. If there is a fit, you will hear back within two business days.
Engagements are scoped according to objectives, complexity and required capabilities. Advertising spend is paid directly to advertising platforms and is separate from Percepta Growth's professional fees.