Capability 03
Create qualified demand, then make it easy for sales to convert.
Lead-generation and B2B demand strategy, funnel development and the collateral that helps commercial teams convert the pipeline marketing creates.
Problems this solves
Demand Generation and Sales Enablement
A demand programme that produces opportunities the sales team can act on. Percepta Growth does not close sales on a client's behalf.
- Lead volume exists but quality does not match what sales can work with
- Marketing and sales operate on different definitions of a qualified opportunity
- There is no structured follow-up between first interest and a commercial conversation
- Sales conversations lack material that answers the objections buyers actually raise
Deliverables
What the engagement includes.
- Lead-generation strategy and qualification criteria
- B2B demand-generation programmes
- Outbound campaign strategy and messaging
- Funnel development from first touch to sales conversation
- Sales and marketing alignment on definitions and handover
- Sales collateral and conversion messaging
How it is delivered
Method, not guesswork.
01
Agree what a qualified opportunity means with the commercial team before campaigns run.
02
Build the follow-up path and the collateral at the same time as the demand programme.
03
Report on pipeline quality, not only lead count.
Advertising spend is paid directly to advertising platforms and is separate from Percepta Growth's professional fees.
Next step
Let's discuss what growth requires.
Share where you are and what you are trying to reach. If there is a fit, you will hear back within two business days.
Engagements are scoped according to objectives, complexity and required capabilities. Advertising spend is paid directly to advertising platforms and is separate from Percepta Growth's professional fees.