Capability 06
Measure what changed, and decide what to do next.
Measurement planning, dashboards, attribution analysis and reporting that produce decisions rather than data.
Problems this solves
Analytics and Performance Intelligence
Reporting that leadership can act on, with a defensible view of what each channel contributes.
- Platform reporting and internal numbers disagree, so nobody trusts either
- Dashboards describe activity without indicating what to change
- Experiments are run without a defined method of reading the result
- Attribution assumptions have never been examined
Deliverables
What the engagement includes.
- Measurement planning against commercial objectives
- Marketing dashboards for leadership and delivery
- Attribution analysis and model assumptions
- Campaign reporting on a fixed cadence
- Experiment design and analysis
- Decision-focused insight summaries
How it is delivered
Method, not guesswork.
01
Define the decisions the reporting must support before building anything.
02
Reconcile platform data with back-end commercial data.
03
Close each reporting cycle with recommended actions and their expected effect.
Advertising spend is paid directly to advertising platforms and is separate from Percepta Growth's professional fees.
Next step
Let's discuss what growth requires.
Share where you are and what you are trying to reach. If there is a fit, you will hear back within two business days.
Engagements are scoped according to objectives, complexity and required capabilities. Advertising spend is paid directly to advertising platforms and is separate from Percepta Growth's professional fees.